About Criminal Defense SEO 101

What we cover

Criminal Defense SEO 101 covers the basics of how defense firms get found online: how Google crawls, indexes and ranks pages, how the map pack works, the vocabulary of SEO, the free tools every firm should set up, where to focus first and how to evaluate an SEO agency.

How these guides are researched

We work from primary sources: Google Search Central documentation, Google’s advice on hiring an SEO, Google Business Profile guidelines and the ABA Model Rules on lawyer advertising. We add what we see in audits of real defense firm websites, without naming clients, and we don’t publish statistics we can’t source.

Who publishes this guide

This guide is written and published by SBD Marketing, a marketing company based in the San Francisco Bay Area that works only with criminal defense law firms across the United States. SBD Marketing builds websites, runs SEO and works on AI search visibility for defense firms, and takes on one firm per city.

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